Solid CDP & ESP!
My team uses Optimizely Data Platform as a CDP and ESP. The tool makes it easy for us to store and use data, and we also regularly use it …
Overview
What is Zaius (discontinued)?
Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation,…
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What is Zaius (discontinued)?
Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation, personalization, marketing automation, and…
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Product Details
- About
- Tech Details
- FAQs
What is Zaius (discontinued)?
Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation,
personalization, marketing automation, and attribution tools. It is discontinued.
Zaius (discontinued) Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation, personalization, marketing automation, and attribution tools. It is discontinued.
Reviewers rate Support Rating highest, with a score of 7.3.
The most common users of Zaius (discontinued) are from Mid-sized Companies (51-1,000 employees).
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December 22, 2022
Solid CDP & ESP!
My team uses Optimizely Data Platform as a CDP and ESP. The tool makes it easy for us to store and use data, and we also regularly use it for additional tasks such as reporting, sending surveys to customers, and setting up onsite captures or pop-ups. It has been a sufficient tool to run both drip campaigns and promotional/one-time emails.
- Drip Campaigns - ease of setup & reporting.
- Onsite Forms - again, ease of setup.
- Data Manipulation.
- A/B testing within priority groups.
- Ability to delete custom fields.
- Support team could be quicker to solve larger problems.
- Support team.
- Open-Source.
- Ability to house custom attributes, flows, reports, etc.
- Positive impact on rev.
- Increase in team bandwidth.
- Increase in customer capture rate.
Optimizely Data Platform has a friendlier interface than most and feels more custom. If we have an idea we would like to implement, we know that it's possible to do so with ODP - it may take a bit of time and it might not be the most intuitive implementation, but it is possible. With other platforms, there is less room for creativity, and many ideas that you may come up with will, unfortunately just not be possible to implement.
December 16, 2022
Optimizely Data Platform - A Solid Option
We rely on Optimizely Data Platform on a daily basis to execute our email marketing plan, allowing us to adequately segment our audience for targeted communications as well as trigger automated messages like cart and browse abandonment, welcome series, win-back, and anniversary campaigns.
- It's relatively simple to use
- Segment building is quick and can be easily customized with field data
- Chat support is generally fast to respond
- Needs a more robust SMS marketing tool
- Wish we had more control over reporting (e.g customizing the attribution model)
- Account service has been lacking since Optimizely Data Platform takeover
- Easy and accurate segment building
- Control over field data creation
- Aided us in achieving the best Black Friday/Cyber period in our company's history, with sales up over 40% YOY
Optimizely Data Platform is a natural step up from Mailchimp, with a more robust platform designed to help companies with a growing list size and send volume. Similar to Mailchimp, Optimizely Data Platform is super easy to navigate from the get-go. Ultimately, we decided to move to Optimizely Data Platform at the time due to the ease of use and value based on our use case. At the time, we knew SMS marketing was on the road map, which was an added appeal in terms of having both messaging systems under the same roof.
September 01, 2022
Innovation Stalled A Bit When Optimizely Took Over
I use the platform for email and mms marketing. The platform allows me to combine in store purchases with website activity in order to create more relevant marketing audiences.
- marketing segment creation
- Reporting
- Pop ups
- UX
- segmentation
- positive
Mailchimp was going downhill and losing shopify support when i switched. Optimizely was more affordable than it's competitors.
2
1. Running campaigns, building segments, running reports.
1
Email Marketing
- Email Marketing
- MMS Marketing
- Customer Segmentation
- Customer Segmentation
- Combining in store purchase data with website activity
- Better reporting
- Sync Segments with New Marketing Channels
- Price
- Product Features
I would weigh UX more seriously.
- Implemented in-house
No
- Duplicate Products
- Products out of stock showing in campaigns
- Products and blog articles pulling into campaigns with no photos
- Difficult to import customer data
I don't know anymore. My customer success manager is MIA.
No
I once had a Client Success Manager who ACTUALLY helped. This person helped me build a churn prevention campaign.
- email design
- using filters
- creating reports
- uploading customer lists
- managing product catalog
- managing old segments
- comparing the performance of campaigns
- ip warming
- embedding modules
- optimizing send times
No
April 24, 2020
Easy & Insightful
Zaius is currently being utilized by our marketing team to identify customer behavior and to build segments. We also have access to one of their data analysts who provide monthly custom reports to our finance team.
- UI/UX - The platform is extremely fluid and intuitive.
- Setup - It has a speedy integration with our Shopify platform.
- Insightful - Building segments is easy and gives us the information we need to make proper business decisions.
- Email - While segmentation is robust, there are still key items missing from the ESP offering when comparing to other competitors.
- Data Mismatch - I can never get numbers to matchup, so we have to take the information as directional.
- There isn't a numeric ROI since we don't use the ESP portion of the platform, but we have leveraged data from the tool in order to make marketing decisions.